Asi Efros.jpg

I live in and get inspired by New York City. 

On my journey from one metropolis to another, from St. Petersburg, Russia to the Big Apple, I brought my love for everything artistic, understanding of true beauty, a curiosity of the world traveler, and a portfolio of Memories Of The Future.

Designing clothes has been my passion and my inspiration since I can remember. I'm very fortunate to have the opportunity to excel in multiple categories of design: runway collections, ready-to-wear, dresses, activewear, loungewear, sleepwear, lingerie, and accessories.

During my 30-year career, I conceptualized, designed, developed, produced and brought to market collections for Ann Klein, Anna Sui, Betsey Johnson, Kensie, Natori, Laundry by Shelli Segal, Psycho Bunny, Liz Claiborne, and Isaac Mizrahi.


My favorite projects, however, have always been designing lingerie. It epitomizes everything I love as well as supports my understanding of femininity and sensuality. After many years of working for various design houses and brands, I founded my own luxury lingerie and sleepwear company, Ann Vogue in 2010. The Ann Vogue collection is produced in the heart of Manhattan and comprised of 100% silk adorned with French and Italian laces. It's sold in high-end boutiques in the U.S., Germany, France, and Japan.

In addition to being a fashion designer, I’m also a creative thinker, brilliant negotiator, expert product developer, writer, photographer, and trend forecaster. I’ve always loved to explore new directions and work in different mediums. 

I’m constantly searching for creative opportunities and challenges. Acquiring new skills or completing innovative projects brings me the most joy and satisfaction.

"Life must be lived as play".