LINGERIE by Asi Efros

Famous lingerie designer ones told me: "Just listen to what the lace tells you and then design your pieces accordingly". Since then, I've done just that.


The spring 2019 collection was inspired by a garden and forest. 

The bouquet of multicolor blooms, the sun condensed in the petals of the marigolds, the sound of the forest spooked by the wind...all that had materialized in this collection.

I attribute the unique aesthetic of the MeMoi lingerie to the beauty of the embroideries and laces I chose for this collection. Modern silhouettes outline the shape of the body perfectly. Everything down to the minute detail is designed with the premise of luxury and style.

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