MEMOI LIFESTYLE COLLECTION
by Asi Efros
The MeMoi project allowed me to conceptualize, design, develop and bring to market a lifestyle collection that encompasses items of multiple categories: loungewear, sleepwear, sweaters, lingerie, activewear, accessories, and home footwear.
Available in a wide array of fabrications and silhouettes, every item in the collection is deliberate and timeless, moving effortlessly from season to season. The result is a sensational wardrobe for the individualist, for the woman who embraces her true self.
"MeMoi Collection is a range of unique items for a woman of today.
Her body is her canvas; she paints her portrait with quick strokes depending on her mood.
She is the woman of no age...she is not afraid to be herself...not afraid to express her individuality.
Every item in this collection is expressive, timeless, and seasonless like a work of art".
You can find more information about this project in the articles published on The Lingerie Journal website.